Client Questionnaire for Jim Hance Graphic Communications

Project Objectives

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What is the project? Please describe in detail the scope of work involved. For example, if this is a branding project, please name all of the items which get printed or use the branding.

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What is your key differentiator in the marketplace? What sets your product or service apart from everyone else? Some differentiators may be your company's values, price, quality, convenience, selection, customer service, value, availability, dependability, unique qualities, introductory offers, etc.

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What is the tone and theme of the project (or the company, service or product)? Is there a slogan?

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Describe your target customer. What is this person or company like, why you want them for your customer, and what values and ethics you share?

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What other customers can benefit from this project? Tell us a little about them as well.

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How will your customers benefit from the project or using your company's services? Please list as many benefits to the consumer as you can think of.

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What will it look like? Please describe what the perfectly executed project would look like. The design may currently be absent, but how can it be best described with what you know? What qualities and features can you describe in words? If there are a lot of qualities and features you are looking for, what is the most important?

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How will your customer use your product or service, and when?

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What do you want to achieve through this project? Other than the look of the project, how can we measure if it is somewhat successful, pretty successful, or very successful? What metrics are used to evaluate success?

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When does this project have to be completed?

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Who will approve the project through each phase, and at completion? Can these individuals all be present at our initial meeting?

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Are there outside organizations or businesses involved in the approval process, the publishing, or providing direction which will affect the project?

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Have you already selected a printer? Do you have specifications from them, such as computer file types, type of printing press quoted on, maximum press size, bleed required, one-up artwork, or tints for building the best black? Do you have a contact person I can speak with? Can I recommend a printer I have worked with?

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How much money do you have budgeted toward this project?

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Do you have a strategy for implementing this project once completed?

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What is the call to action? Phone number? Business reply card? Email response? Credit card information? If a business reply, do you already have an account and permit number set up with the Post Office?

Website Options

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What are your objectives for the Website? What are you attempting to accomplish?

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Who are the audiences? Potential customers, current customers, press/analysts, partners, investors, employees?

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What is the tone and theme of the Website? Are there specific colors, images and typestyles which must be used?

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Who are the primary audiences? Secondary audiences? How do you describe each? What drives their decisions to buy? What product features are most appealing? What questions will they have about the products or services which we can answer on the Website? Prioritize if there are several audiences in terms of importance.

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Are there several categories of information to be presented? How can we steer people to the information they are looking for?

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Are we answering the customer's basic needs on the home page to establish credibility (so they don't leave)? Page design and content of the home page should look credible and trustworthy, tell them what the company does, offer what they want, give them options for additional information, give some contact information (phone support, for example), and not confuse them.

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Should we build landing pages, or send everyone to the home page? If some people are interested in just one product, give them a page which focuses on just what they need. They are more likely to buy. Recommendation: reduce or eliminate navigation. Option: make the landing page look like your print advertising.

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What is the call to action? Secondary call to action? Example of primary call to action: "Call us now to purchase." Secondary call to action: "Download a product brochure."

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What forms are required?

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How much updating of information will be required to maintain this Website? Who will do the updating?

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Special needs of different departments? Any special needs for posting information specific to a certain individual or group?

If you think there are too many questions, or that I left out a critical question like "How many buttons will we have?," and "Can we make them red?,"
this questionnaire is just to get you thinking about the project in terms of function. Feel free to work with just the questions which relate to your project. Thank you for considering Jim Hance for your graphic communications.

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